The warehouse on the outskirts of Utrecht smelled of damp cardboard and the sharp, metallic ozone of a forklift battery charging in the corner. It was on a Friday, before the first ticket-holder would cross the threshold of the Green Horizon Festival.
Floor Jansen, the sustainability manager, walked the narrow aisles between steel racking units, her boots clicking on the polished concrete. She was looking for the crates of laser-etched wooden wristbands-eight thousand units of NTAG215 eco-friendly wood, sourced to fulfill the festival’s “zero single-use plastic” pledge.
Bram Visser, the operations director, appeared from behind a stack of foldable barricades. He did not look at Floor; he looked at his clipboard.